Hi, I'm Shreyash.
I work across growth, product, and marketing. The non-technical side of building products.
I do my best work in fast-moving environments, shipping quickly and learning from real users.
Most recently led growth at 0xPPL. Previously built Tezos' ecosystem across India and APAC.
Quick Wins
Experience
0xPPL
- Led product repositioning and v2 launch: 3K+ signups in first week, 400K+ impressions
- Redesigned onboarding: 21% → 44% conversion through user research and UX improvements
- Built and launched a viral year-in-review campaign, adopted by 1,000+ users organically
- Built a UGC-driven ambassador program, generating 1,000+ content pieces across platforms
- Owned product comms and GTM campaigns, growing X from 5K → 12.8K and generating 1.8M+ impressions
Tezos
- Onboarded 10,000+ developers while managing 30+ ecosystem partnerships across India and APAC
- Launched the Gaming Handbook and Tezos India Bounty Program, generating 100+ inbound leads
- Grew Tezos India X from 400 → 4,500 through content and community engagement
- Ran 25+ city-level events and meetups across India
- Coordinated partner marketing and regional PR initiatives across South Asia
Deutsche Bank
- Conducted month-end closures, managing P&L & BS for DB Netherlands
- Strategic insights and ad hoc analysis for senior management
Proof of Execution
Base 2025 Onchain Wrap
Shipped a viral onchain year-end recap that turned wallet activity into shareable trading personas.
Moved quickly on the "year in review" cultural moment and owned the build end-to-end from concept to launch. Vibe-coded the product with Claude and Lovable to ship fast.
Shipped product
Shared by community
0xPPL v2 Launch Campaign
Led the organic launch of 0xPPL v2, repositioning the product from a trading app to a full onchain super app.
Handled the launch end-to-end: positioning, timing, and distribution.
Technical Articles & Threads
Wrote technical deep-dives that made complex crypto systems accessible, from DeFi protocols to validator nodes.
Web3 Gaming Handbook
Built a developer-focused handbook covering tooling, onboarding, tokenomics, and go-to-market for Web3 gaming on Tezos.
Created a single resource for developers exploring Web3 gaming at Tezos.
Onboarding Conversion Lift
Identified critical onboarding drop-offs and improved activation through targeted UX changes.
• Introduced a GIF preview of friends' onchain activity during social connect to demonstrate immediate value.
• Highlighted real-time alerts and notifications in the app download step to reinforce why users should install.
Social Media Growth
Scaled the 0xPPL and Tezos India Twitter accounts from 5K → 12.4K and 400 → 4.5K through organic content and consistent audience engagement.
How I Work
Growth
- Go-to-market & positioning
- Narrative-driven launches
- Social media & content strategy
- Partnerships & collaborations
Operations
- Feedback → product insights
- User support & triage
- Program management
- Documentation & knowledge systems
Product
- Onboarding flows
- Activation & retention loops
- User experience optimization
- Building with AI tools